Designing for project culture
Project furniture requires a different mindset from standard product sales. The question is not only which product is selected, but how that product participates in the whole project story.
Architects, interior designers, investors and manufacturers each bring a different perspective. When these perspectives are aligned, the final space becomes more coherent and more valuable.
Designing for project culture means thinking about layout, material, maintenance, delivery, customization and long-term use together.
NERR’s approach is based on this collaboration. The goal is to move from supplier relationship to design and project partnership.
